In the 9th episode of the Launch Gravy Podcast, host Larry Weber speaks with Jon Janego, a Senior Product Manager at GitHub. Jon elaborates on working with the GitHub supply chain security organization, specifically within the dependency graph and dependency management tool, Dependabot. The conversation also explores the intricacies of product management, including managing stakeholder expectations, the importance of beta programs, and maintaining effective communication with engineering teams.

In the 8th episode of the Launch Gravy Podcast, host Larry Weber speaks with Jeff Kelly, Head of marketing for databases at Nutanix. Jeff shares his unique journey from journalism to tech marketing and dives deep into the challenges and strategies of launching emerging products in enterprises. They discuss the importance of understanding different personas, internal sales enablement, creating emotional connections in tech marketing, and building credibility in new markets.

In Episode 7 of the Launch Gravy podcast, host Larry Weber sits down with Amit Prakash, a CMO with extensive experience in demand generation and growth, having worked at prominent companies like AWS, CloudFlare, and SurveyMonkey. Amit shares his journey into demand generation, and the importance of understanding key metrics like customer lifetime value and acquisition costs. The discussion covers strategies for new user acquisition, engagement, adoption, and retention. Amit provides insights into collaborating with sales, setting realistic goals, and the critical role of naming and SEO in successful product launches.

In Episode 6 of the Launch Gravy Podcast, host Larry Weber interviews accomplished marketer Saoirse Hinksman, Sr. PMM at Apiiro, about her journey in marketing and the innovative approaches of Apiiro in the application security posture management (ASPM) space. They delve into the critical balance between creativity and data-driven marketing, the evolving emphasis on brand trust, and the importance of strategy in modern marketing efforts.

In Episode 5 of the Launch Gravy Podcast, host Larry Weber connects with Robert Rhame, a seasoned market intelligence leader and CISSP. Robert outlines his role at Lionfish, a firm of ex-Gartner analysts offering personalized advisory sessions on market trends, messaging, mergers, IPOs, and more. They discuss the significance of understanding market intelligence, implementing win-loss analysis, identifying competitive landscapes, and researching personas and ideal customer profiles (ICPs). The episode provides a comprehensive overview of building effective market intelligence programs and enabling organizations to better navigate their markets.

In Episode 4 of the Launch Gravy podcast, host Larry Weber interviews Natacha Maheshe, a seasoned professional with experience at Amazon, AWS, and Google Cloud in product management and developer marketing. Natacha discusses her current role as the Developer Marketing Lead at Google Cloud, focusing on integrating AI and cloud technologies to solve developer pain points. The podcast delves into the intricacies of product launches, the importance of customer-focused marketing, and how AI tools like Google Gemini facilitate developer education.

In Episode 3 of the podcast, host Larry Weber speaks with Elisa Velarde, Senior PMM at Veracode. Elisa shares her extensive experience in launching cybersecurity products, emphasizing the importance structured launch processes and effective collaboration between product marketing and product management. The discussion covers the roles and responsibilities involved in product marketing, the significance of having solid messaging and communication, and the use of artifacts like Lean Canvases and PRFAQs to ensure efficient and successful product launches.

In the 2nd Episode of the Launch Gravy podcast, host Larry Weber talks with Doug Flora, Vice President of Product Marketing at EDB. Doug shares insights into his role at EDB, the company's database leadership and investment in PostgreSQL, and their recent brand pivot to artificial intelligence (AI). The conversation delves into the importance of organizational alignment, credibility, and customer understanding in product marketing, as well as the challenges and learning experiences faced during the launch process.

In this debut episode of the Launch Gravy Podcast, host Larry Weber welcomes senior product marketing manager Devin McGuire from ArmorCode. Together, they explore the intricacies of product launches, particularly emphasizing the challenges and strategies surrounding application security posture management (ASPM) and AI-driven solutions. Devin shares his journey from consulting to product marketing, highlights key pre-launch activities, discusses the importance of engaging content, and reflects on effective launch tactics and post-launch sustainment.